Marketing is defined by the American Marketing Association
as "the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large."[4] The term developed
from the original meaning which referred literally to going to market with
goods for sale. From a sales process engineering perspective, marketing is
"a set of processes that are interconnected and interdependent with other
functions" of a business aimed at achieving customer interest and
satisfaction
What is Digital Marketing ?
Digital marketing is the marketing of products or services
using digital technologies, mainly on the Internet, but also including mobile
phones, display advertising, and any other digital medium
Digital marketing's development since the 1990s and 2000s
has changed the way brands and businesses use technology for marketing.[2] As
digital platforms are increasingly incorporated into marketing plans and
everyday life,[3] and as people use digital devices instead of visiting
physical shops,[4][5] digital marketing campaigns are becoming more prevalent
and efficient.
Digital marketing methods such as search engine optimization
(SEO), search engine marketing (SEM), content marketing, influencer marketing,
content automation, campaign marketing, data-driven marketing,[6] e-commerce
marketing, social media marketing, social media optimization, e-mail direct
marketing, display advertising, e–books, and optical disks and games are
becoming more common in our advancing technology. In fact, digital marketing
now extends to non-Internet channels that provide digital media, such as mobile
phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence,
this extension to non-Internet channels helps to differentiate digital
marketing from online marketing
